Hire Schemes
13 August 2026
What Dockless Actually Changed
The docking station was never the hard part. Finding a bike within two minutes of where you are standing was.
Hire Schemes
How hire schemes work, what makes them good, and why so many of them close.
Hire Schemes
5 August 2026
The App Is the Product
The bike is a commodity. Whether you can get one, unlock it and end the hire cleanly is not.
Hire Schemes
20 July 2026
Why Schemes Collapse
Britain has a long list of hire schemes that launched loudly and closed quietly. The reasons repeat.